Oleksij Krasikov — Community & Online Reputation Manager (ORM&SERM)

What I do

Three ways I protect the way a brand is seen.

01 / ORM

Online Reputation Management

Monitor sentiment across the web, catch reputation risks before they snowball, and manage reviews on Trustpilot, the App Store and beyond — so what people find matches who you really are.

02 / SERM

Search & Engine Reputation

Shape what shows up when someone searches your brand. Surface the signal, push down the noise, and make the first page tell the right story.

03 / COMMUNITY

Community Management

Run and grow communities on Reddit, Telegram, Discord and X. Keep them healthy and engaged, and turn their feedback into a direct line to your product team.

What the work looks like

The day-to-day behind the numbers.

Managed relationships with 50+ power users, affiliates, KOLs and community advocates
Monitored and analyzed customer feedback across key reputation platforms, including Trustpilot, Reddit, CoinMarketCap, CoinGecko, Telegram, Discord, and X
Built and scaled an Online Reputation Management system from scratch, created reputation KPIs and SLA processes
Managed SERM and executive reputation management initiatives, including identifying and removing fake reviews
Managed Trustpilot reputation performance, maintaining rating improvements from 3.6 to 4.5+ (10k+ reviews) through ongoing review monitoring, fake review identification, dispute submissions, and reputation recovery campaigns
Ran engagement campaigns that grew participation by 30%

Selected cases

Projects and results.

01 / PHEMEX

Community growth & reputation monitoring

Built relationships with 50+ KOLs and power users, ran engagement campaigns and monitored sentiment across Telegram, Discord and X.

Result +30% campaign participation

02 / CLASH OF CLANS

Community engagement & ORM

Supported community initiatives, moderated discussions, processed reviews and monitored sentiment across the official channels.

Result +25% positive interactions

03 / BRAND VISIBILITY

SERM & executive reputation management

Managed SERM and executive reputation management initiatives, including identifying and removing fake reviews, negative search results, and misleading content affecting the company, project, and CEO's online presence.

Result +60% increase in monitored brand mentions

The story

From visual design to the front line of brand reputation.

2018–2019

The first big break

Freelance · Graphic / Motion Design

Started in web design and front-end, then leaned into visual concepts and planning. Launched my first Instagram page, @zef.lab, which led to working with Die Antwoord (represented by Roc Nation) — directing their Instagram visuals, tour design assets and live-show VFX.

2019–20

Broadcast motion design

NASH TV · Motion Designer

My first full-time role at Ukrainian TV channel “НАШ”, building graphic packages and animations for daily news — including broadcast visuals for public figures like Dmytro Gordon and Yevhen Murayev.

2020–21

Into crypto, Web3 & NFTs

Remote · Independent projects

Went fully remote and moved beyond design into blockchain and Web3. Launched my own NFT projects early in the boom, collaborated with artists and helped drive strong sales performance.

2022

Esports & media

Media Projects

Worked alongside media entrepreneur Alexey Kostylev and contributed to the media team of esports org Natus Vincere, supporting digital content and community initiatives.

2022–24

Community specialist

Supercell · Community / Clash of Clans

Drove community engagement for Clash of Clans — content, player involvement, moderating the official subreddit, audience sentiment analysis and feedback on updates.

2024

Online Reputation Manager

NDA · Crypto

Built an ORM system from the ground up — KPIs, SLAs, the works. Took Trustpilot from 3.6 to 4.5+, kept an eye on Reddit, CoinMarketCap, CoinGecko, Telegram, Discord and X, and ran SERM to clean up fake reviews and bad press around the company and CEO.

2024–26

Community & Online Reputation Manager crypto exchange

Phemex · Community & Reputation

Deepened my work in Community Management and ORM at the crypto exchange Phemex: monitoring sentiment, flagging critical issues, supporting customer service and managing brand reputation across platforms — while working with power users and KOLs, attracting leads and running engagement events.

Online Reputation
Manager